Selling Your Home

Attracting the highest possible value for your home requires proper preparation, effective marketing and an expert knowledge of local market conditions. We can help you navigate the process and ensure your experience is as positive as it is successful.

01—

Setting the Stage

From applying a fresh coat of paint to rearranging furniture, your Compass agent will work with you to ensure the property is visually ready for showing. Your agent will prepare to market your property. Preparations might include scheduling a professional photoshoot, commissioning an illustrative floorplan, organizing professional staging, and writing a listing description.

Get a Home Evaluation

02—

Coming Soon

We will network and market your property to drive interest among prospective buyers and their agents before "going live." This period also allows us to develop marketing assets that will be available once we hit the market.

03—

Going Live

For the duration of the selling process, your property will be showcased on Compass.com, marketed on social media, promoted with digital marketing and shared across our 100+ partner sites.

04—

Spreading the Word

The Brown Group will develop and execute a personalized marketing plan to best fit your unique property and circumstances. AND "Eye-catching property signs are placed outside your home and high definition customized brochures will be placed inside your home.

05—

Making Connections

The Brown Group continuously leverages professional contacts with brokers to find ideal buyers along with Compass' AI platform for your specific property.

06—

Building a Strategy

The Brown Group conducts an assessment of the market response within the first few days your listing is live. Feedback from agents and buyers is aggregated, and the listing strategy can be revised if necessary. As your trusted advisors, we are a member of your home sales team. Collectively, we apply best practices and implement creative concepts that produce a WIN for your team.

07—

Measuring Success

The Brown Group provides frequent updates and continuous traffic metrics by utilizing Compass' Insight tools.

08—

Optimizing the Offer

Following an offer, we contact all interested parties, reviews the offer terms and communicate all counteroffer options with you. The contract is negotiated and accepted and the contract and timeline is circulated to all parties of the transaction.

09—

Negotiating the Details

We track and record all contingency periods throughout the in-contract stage. A property appraisal and home inspection take place and any further negotiations are executed. All financial and supplemental information is collected and submitted to Compass for compliance.

10—

Completing the Close

A date is set with the title company; meanwhile, we will provide resources for repairs, moving details, and contacts for transference of utilities. We schedule the final walk-through for the buyer's agent and then on to the closing table. The keys are handed over to the buyer once the transaction has closed and funded.

What's My Home Worth?

Thinking of Selling? Fill out the form below to request a home valuation.

Staging Checklist

The Basics

Organize and declutter every room. Keep decorations to a minimum.
Empty the garage, attic & closets as much as possible to maximize the appearance of storage space.
Clean everything. Consider hiring a professional service to conduct a deep clean of the entire home.
Remove personal items and memorabilia, including family photos, trophies and collectables.
Replace dead light bulbs.
Open draperies and blinds to increase natural light.
Ensure all doors, cabinets & windows open and close properly.

Living Areas

Remove unnecessary furniture to create as much walkable area as possible.
Use lamps to increase brightness.
Thoroughly clean the fireplace and replace old screens.
Use coordinated accessories to create coherence.

The Kitchen

Clear countertops except for a few thoughtful, decorative items.
Empty cabinets and drawers and remove dishes, flatware and cookware that don't match.
Clean all appliances, including the inside of the oven, microwave and refrigerator.
Clean and organize the pantry to maximize space.
Empty trash cans and move them out of sight.
Remove coupons, magnets and photographs from the refrigerator.

Bathrooms

Scrub every surface, including hard-to-reach areas behind the sink and toilet.
Remove personal products like medicine & hygiene supplies.
Replace old shower curtains and bath mats.
Use vinegar to remove hard water stains and clean shower heads.
Use neutral-colored towels and washcloths.
Check the condition of caulk and grout and repair as needed.
Deodorize with baking soda and avoid overpowering chemicals like bleach.

Bedrooms

Remove clothing and coat hangers from closets to maximize space.
Store jewelry and other valuables in a safe location.
Depersonalize by removing unneeded decorations.
Remove video game consoles and standing electronics, especially those with exposed cords.
Replace floral prints and other feminine or masculine items with gender-neutral alternatives.

Walls, Windows & Doors

Remove personal items like family portraits.
Patch any holes and consider a fresh coat of paint where needed.
Replace missing or damaged outlet covers.
Wash windows, inside and out.
Repair or replace damaged screens.
Consider repainting bold and gender-specific colors with bright, neutral alternatives.

Exterior

Power-wash the home exterior, driveway, and porch areas.
Clean the mailbox or replace it if necessary.
Weed beds and trim back trees and shrubs. Consider fresh mulch.
Store lawn equipment and children’s toys out of site.
Replace any bulbs around the exterior of the home.

Pets

Remove pet hair from furniture and all surfaces.
Consider special cleaning products to remove pet stains.
Remove beds, toys, food bowls and other pet items.
Be sure pets are not present for showings.

Pro-Tips

Consider a fresh coat of paint on older cabinets.
Use high-adhesion primer and an epoxy based paint to freshen up dated tile.
Open windows and use candles to create an inviting aroma.
Use mirrors to increase the appearance of space and brighten dark areas.
Avoid cooking odorous foods on showing days.